The Digital Impact Initiative provides expertise and infrastructure that sharpens all progressive digital investments to effectively reach and turn out voters.
The Initiative has three goals:
We coordinate and support digital work with partners across the progressive movement, and up and down the ballot, to maximize our collective impact.
We’re committed to building up the organizations and people around us.
We’re training the next generation of digital strategists, investing in our allies, sharing tools and resources, and creating a longer horizon for innovation and learning.
Investing to Learn
Making progress takes longer than a two-year cycle.
Research, innovation, and testing ahead of Election Day is necessary to optimize our work. These early investments allow us to answer big questions about how and when we communicate online, especially in a media ecosystem that is changing frequently.
Our investments aim to innovate and improve digital communication for the future, through a research and election feedback loop. By conducting post-election analysis, running early-cycle randomized controlled tests ahead of elections, and on-year field experiments, we improve our work and the work of progressive allies by distributing best practices and lessons learned.
Have a big question you'd like to partner on to answer? Reach out to us at info@ourdigitalimpact.org.
Building Digital Tools and Talent
Trainings
We know that training the decision-makers of tomorrow in innovative, research-based and grounded strategies will pay off in long-term success.
We’ve trained 3,000 partners and allies who are now leading digital programs at hundreds of organizations. Request a Training.
Fellowship Program
Our fellowship program gives individuals from historically underrepresented backgrounds hands-on training and professional experience to prepare them for a successful digital career.
Grants Program
To support the effective use of digital at the grassroots level, we grant to organizations that are looking to invest and grow in the digital advertising space but need technical support and funding to build these programs.
Coordinating & Supporting Partners
By building strong partnerships that facilitate high-quality research and polling, the Digital Impact Initiative helps empower experts to be more effective across our progressive ecosystem.
Coordinating Partners
The digital landscape has democratized, meaning that there are more advertisers than ever before. To date, investments on digital have largely been cyclical and decentralized. Collaborating with other organizations means research budgets go further and duplication is minimized. The Digital Impact Initiative is filling that gap.
Digital Competitive Spend Tracking
AdHawk is our suite of competitive intelligence products that track competitors’ online spend, messaging, inventory, and targeting tactics. The AdHawk platform equips progressive advertisers with data to inform their messaging and targeting tactics to reach voters more effectively.
Digital Toolkit
The Digital Impact Initiative is proud to provide progressive allies with the digital tools needed to run more effective ad campaigns. Reach out to our training team at training@ourdigitalimpact.org to learn more.